Web & AI engineering studio — remote, worldwide
Paraline Tech designs and builds fast websites, web platforms and AI automations, then grows them with SEO and social media. Next.js, Laravel, WordPress and AI agents, for clients worldwide.
(01)Studio
We're a small studio of engineers who design, build and run the technical side of ambitious brands, from marketing sites to full platforms and the AI that powers them.
(02)Selected work
WordPress site for IrisVision, maker of wearable electronic low vision glasses for people with macular degeneration and other eye conditions, with SEO and social media campaigns.
Turns messy WhatsApp order messages from shopkeepers into validated courier bookings: AI extraction, validation, booking, then tracking and labels. Multi-tenant, merchants bring their own courier API keys (Leopards and GoEx).
Ad-free expense splitter with groups, live shared balances and unequal splits (exact, percentage, shares).
Production pipeline for AI-generated social series with recurring characters: keyframes, 10-second video shots, stitching, and reusable JSON scripting templates.
Next.js marketing platform with ActiveCampaign CRM integration and Git-based continuous deployment to cPanel.
(03)Services
Six ways we work with clients. Most engagements combine two.
Custom web apps, SaaS, dashboards and portals.
Architecture and data modelFull-stack buildAdmin and operations interfacesAI agents, LLM integrations, MCP servers and workflow automation.
LLM integration and provider routingAI agents and tool definitionsMCP serversHigh-performance marketing sites, storefronts and rescue work.
Custom themes and Elementor buildsShopify customisationSEO and accessibility remediationAn ongoing retainer for everything after launch.
Website management and hostingPerformance monitoringSecurity updates and backupsGet found for what you sell.
Technical SEO auditCore Web Vitals and page speedOn-page optimisation and schema markupContent and campaigns, run for you.
Content calendarPost and short-video productionAI-generated video series(04)SEO & social media
We don't stop at launch. The same team that builds the site gets it ranked and keeps its channels moving.
Search engine optimisation done by the people who can also fix the site. We audit the technical foundation, repair what stops pages being crawled and ranked, plan content around what your customers actually search for, and report on it every month.
Your channels planned, produced and published on a schedule. We build the content calendar, make the posts and short videos, run paid campaigns, answer the community and report on what worked.
Sites we have done this for
(05)Process
01
We agree the goal, the constraints and who this is for, and audit whatever already exists.
02
Scope, data model, stack and environments — written down and agreed before anything is built.
03
Weekly demos against a staging environment you can open yourself at any point.
04
Migration, monitoring and a handover that leaves you able to run it without us.
05
A roadmap driven by how the thing is actually used, rather than by what we assumed.
(06)Testimonials
Reviews clients left on Upwork. A personal name is replaced with [he] or [him]; nothing else is changed.
“[He] did an exceptional job building out our website. He beautifully implemented the design we provided. … We will definitely rehire [him] for future projects.”
Upwork clientOne-page website design implementation, 2025
“Great working with [him], everything was done in a timely manner, and all issues were resolved. Great for giving an ongoing support as well.”
Upwork clientOne-page web app, 2025
“Was a pleasure working with [him], he is very flexible and hard working and got the job done very well and in time, will definitely work with him again in the future !”
Upwork clientReact front end for an NFT website, 2024
“[He] delivered what he promised with on-time delivery. We are satisfied with his work ethic and splendid communication. I strongly recommend the seller.”
Upwork clientFigma to React conversion, 2023
“[He] is really reliable, fast, really supportive and does overall a great job! We have been working on my website for a couple of years and I am always very happy about his support.”
Upwork clientWebsite updates and launch, 2022
“Very great to work with. I had an urgent problem. He started the work right away and was able to complete it promptly and provided support afterward. Will work with him again.”
Upwork clientContact form fix on an HTML site, 2017
“Great guy to work with. Does his best to accomplish every task and is dedicated to ensuring the job is well done. Highly recommend.”
Upwork clientWordPress site changes, 2016
“Fabulous job under very difficult time and design contraints. Never a complaint or a moan, even though we kept changing the goal posts. Very proffesional. Will certainly use again. Top notch.”
Upwork clientWebsite design, 2016
(07)From the blog
Practical notes on AI tools, automation and web development.
Web development
CISA now lists a WordPress core flaw, CVE-2026-119977, as exploited. Here is what that changes since the 7.1.4 release, how to check your site, and what to look at if you are unsure.
5 min read
Tutorials
A working pattern for streaming a model's reply word by word: a Route Handler that returns an event stream, and a small client that reads it, with cancellation and error handling.
2 min read
Automation
When a teacher is absent, someone has to find cover for every lecture. This is how a rule-based engine does it fairly: filter who is free, rank the rest, cap the workload, and record every override.
3 min read
