# SEO

Search engine optimisation done by the people who can also fix the site. We audit the technical foundation, repair what stops pages being crawled and ranked, plan content around what your customers actually search for, and report on it every month.

- **Provider:** Paraline Tech
- **Page:** https://paralinetech.com/services/seo

## What you get

- Technical SEO audit
- Core Web Vitals and page speed
- On-page optimisation and schema markup
- Keyword research and content plan
- Indexing and crawl fixes
- Local SEO and Google Business Profile
- Monthly reporting

## Tools

Google Search Console, Google Analytics 4, Ahrefs, Screaming Frog, Rank Math, Yoast

## How it runs

1. **Audit.** We look at what exists: the site, the accounts, the numbers. You get a written list of what is wrong and what it costs you.
2. **Plan.** A short, ordered plan: what we do first, what it needs from you, and how we will know it worked.
3. **Execute.** The work itself, shipped in small pieces you can see, with a weekly note on what changed.
4. **Report.** A monthly report in plain language: what moved, what did not, and what we are doing next.

## Where Paraline Tech has done it

- [IrisVision: Low Vision Glasses](https://paralinetech.com/work/irisvision): WordPress site for IrisVision, maker of wearable electronic low vision glasses for people with macular degeneration and other eye conditions, with SEO and social media campaigns.
- [Blazeo: Lead Capture & AI Engagement](https://paralinetech.com/work/blazeo): WordPress site for Blazeo, an omnichannel lead capture platform that pairs AI chatbots with live agents and appointment tools, with SEO and social media campaigns.
- [Grow Curriculum: Ministry Curriculum](https://paralinetech.com/work/grow-curriculum): Elementor-based WordPress site for Grow, a year-round teaching curriculum for preschool, elementary and student ministries, with SEO and social media campaigns.
- [Heart Consultant: Cardiology Practice](https://paralinetech.com/work/heart-consultant): WordPress and Elementor site for a UK cardiology practice, with appointment requests by phone and WhatsApp, plus SEO and social media campaigns.
- [i800 Services: Digital Marketing Consultancy](https://paralinetech.com/work/i800-services): WordPress and Elementor site for an independent digital marketing and growth consultancy, with SEO and social media campaigns.
- [Bulldog Wireline: Oilfield Services](https://paralinetech.com/work/bulldog-wireline): WordPress site for Bulldog Wireline, a Texas slickline and well-services company, with SEO and social media campaigns.
- [TX Canopy](https://paralinetech.com/work/tx-canopy): WordPress site for TX Canopy, with SEO and social media campaigns.
- [IrisVision.io: Figma to WordPress](https://paralinetech.com/work/irisvision-io): A second IrisVision site, developed in WordPress from Figma designs, with SEO and social media campaigns.
- [Enterprise WordPress: SEO & Accessibility](https://paralinetech.com/work/nalc-wordpress): Custom Elementor widget with AJAX hydration and a mobile accordion, SEO indexing fixes, and accessibility remediation (alt text, link text) on an Azure Front Door hosted site.

## Common questions

**How long does SEO take to show results?**

Technical fixes are usually picked up within weeks of the next crawl. Rankings for competitive terms move over months, not days, which is why the work is reported monthly against the same set of pages and queries.

**What access do you need?**

Google Search Console and Analytics, and admin access to the site or its repository. If those are not set up yet, setting them up is the first task.

**Do you write the content?**

We produce the keyword plan and page briefs, and can write or edit the pages. If you have writers, we work from their drafts.

**Can you fix what the audit finds?**

Yes. We are engineers first, so speed, markup, redirects and indexing problems are fixed in the code rather than handed back as a list.

**Do you guarantee rankings?**

No, and nobody honestly can. We commit to the work, the reporting and explaining plainly what moved and why.