# Next.js Developer

Paraline Tech builds with Next.js: marketing sites that rank and load fast, and full web platforms with accounts, payments and dashboards. This website is itself a Next.js application.

- **Provider:** Paraline Tech
- **Page:** https://paralinetech.com/expertise/nextjs-developer

## What this covers

- New Next.js applications on the App Router
- Server components, server actions and caching
- SEO: metadata, structured data, sitemaps and Core Web Vitals
- Migration from WordPress or a single-page React app to Next.js
- Authentication, admin panels and content editing
- Headless CMS and CRM integrations
- Deployment on Vercel, or on cPanel and other hosting
- Performance and bundle-size audits of an existing Next.js app

## Tools

Next.js, React, TypeScript, Tailwind CSS, Prisma, PostgreSQL, Auth.js, Vercel

## Work that shows it

- [GoEx: Courier Operations Platform](https://paralinetech.com/work/goex): Shipment tracking and operations platform for a Pakistani courier, built from scratch: admin, merchant and rider apps. COD from day one, city-to-city zone pricing, local SMS, bulk and single booking, rider PWA for budget Android phones.
- [Order-to-Shipment AI](https://paralinetech.com/work/whatsapp-courier-automation): Turns messy WhatsApp order messages from shopkeepers into validated courier bookings: AI extraction, validation, booking, then tracking and labels. Multi-tenant, merchants bring their own courier API keys (Leopards and GoEx).
- [Forever RWA: Next.js + CRM](https://paralinetech.com/work/forever-rwa): Next.js marketing platform with ActiveCampaign CRM integration and Git-based continuous deployment to cPanel.
- [Teachora.ai: Lecture & Substitution Management](https://paralinetech.com/work/teachora): Multi-campus lecture and teacher-substitution management for schools. When a teacher is on leave, Teachora builds the cover board and assigns free teachers within fair workload limits.

## Where the experience comes from

- 2017–21: **mobileLIVE.** React and Angular for enterprise clients, to WCAG AA.
- 2021–22: **Nextbridge.** Senior frontend: React, Angular and Ionic apps.
- 2022–23: **Retailo.** React and React Native design systems for a commerce platform.
- 2025–: **Metabull AI.** Senior full stack: FastAPI, Node.js, Next.js, Stripe.

## Common questions

**What is Next.js used for?**

Next.js is a React framework for building websites and web applications. It renders pages on the server, which makes them fast to load and easy for search engines to read, and it handles routing, data fetching and caching.

**Is Next.js good for SEO?**

Yes. Pages are rendered to HTML on the server, so search engines and AI tools read the full content without running JavaScript, and Next.js has built-in support for metadata, sitemaps and image optimisation.

**Can Paraline Tech move my WordPress site to Next.js?**

Yes. The usual route is to rebuild the front end in Next.js, keep or migrate the content, and redirect every old URL so search rankings carry over.